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Sailing Teambuilding
Client event

Client events on VIP catamarans

Take your key clients and strategic partners to sea. Branded touchpoints, a networking format for 15-50 guests, exclusive marina access in Cannes, Monaco and Porto Cervo. Pipeline impact measured 60 days later.

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Format

Client event on a yacht: the format

A client event is a format for sales teams working with long cycles and large clients in corporate segments: cloud services, financial services, law firms, consulting. This is not a corporate party for clients — it is a designed sales activity with concrete goals for the pipeline. The minimum scale is fifteen key clients plus five to seven sales leaders from the company side; the maximum is fifty clients plus ten leaders.

The format runs on premium catamarans of 60+ feet in exclusive marinas: Cannes, Monaco, Porto Cervo, Saint-Tropez, Dubrovnik. The choice of location is critical: marinas with yacht clubs on the level of the Société Nautique de Monaco are the right context for corporate clients. They have already seen Dubai and London — they need a different register of experience, a different degree of exclusivity.

The programme runs two to three days. Day one: a welcome cocktail on the flagship catamaran, dinner in a Michelin-starred restaurant, a sommelier-recommended menu. Day two: a sea outing of five to six hours, a private lunch on a beach in a hidden cove, a sunset cocktail, a networking dinner at the dock. Day three is optional: a late breakfast, departure. The programme is deliberately organised for the maximum of conversation between clients and leaders.

Return on investment is measured formally. A pre-event survey of every client: current deal status, key blockers, loyalty index. A repeat survey at thirty and sixty days: deal movement (closed or accelerated), referrals, expansion. Average results: pipeline velocity 1.8x for participants against a control group, with twenty-two per cent of participants bringing new referrals within ninety days. That is enough for a convincing report to the VP of Sales.

Branding is a separate creative layer that turns the event into a marketing asset. Branded sails with the company logo, individually styled gift boxes for each client, branded touchpoints on the catamarans, flags at the dock. A videographer with a drone captures the whole day and delivers an edited clip within five working days — a clip that many clients go on to use in annual reports and board presentations.

Audience

Event for partners: who it fits

A format for enterprise sales teams that work with long-cycle large clients and strategic partners. Not for transactional sales (e-commerce, retail).

VP Sales / CRO

Top-20 enterprise clients, to accelerate key deals.

Channel Partnerships

Top distributors / resellers, to strengthen alliances.

CEO

A personal touch for the top-10 strategic accounts.

Marketing

An ABM format for key accounts with executive sponsorship.

Customer Success

Top clients, for upsell and cross-sell expansion.

What's included

VIP event on a yacht: what's included

  • VIP catamarans of 60+ feet in exclusive marinas
  • A welcome pack: branded gifts, a custom gift box
  • Michelin dinners with a sommelier and a custom menu
  • A private beach lunch in a hidden cove
  • A photographer plus a videographer with a drone
  • Pre/post-event client surveys (NPS, pipeline)
  • A networking programme organised for cross-conversations
  • Concierge service: transfers, 5* hotels, security
Process

Event for partners and distributors: how we work

  1. 124 hours

    Brief

    Group size, client profile, pipeline goals. We come back with a price range.

  2. 25-7 days

    Discovery

    A call with the VP Sales / CMO. We agree the format, programme and key conversation goals.

  3. 36-10 weeks

    Production

    Booking the catamarans and marina, branding, Michelin reservations, swag.

  4. 42-3 days

    Event

    2-3 days. A sales coordinator on the line. A post-event survey at 30/60 days.

By the numbers

Client events in numbers

What the data from 25+ client events shows.

25+
client events
1.8x
pipeline velocity vs control
22%
referrals within 90 days
15-50
guest clients
Aerial view of a luxury yacht on a turquoise Mediterranean morning.
Case study · 2025

Eighty partners, one regatta, Côte d’Azur.

A top-tier European law firm marked its centenary on the water: eight chartered yachts, three days of friendly racing, NDA-compliant logistics, and a closing dinner ashore. We delivered under a single contract and a single point of contact for the managing partner’s executive assistant.

“Three days at sea changed how the leadership team works together. We’ll be back next year.”
— Managing partner, Paris
+28NPS lift80%repeat booking
FAQ

What buyers ask us most.

Eight questions we receive every week from HR directors and CEOs. Not finding yours? Drop us a line — we reply within 24 hours.

How does this differ from an incentive trip?
An incentive is for your own top performers (the sales team, channel partners). A client event is for external clients. The programme differs: an incentive is energy and celebration, a client event is networking, conversations about needs, peer learning between clients. And the ROI differs: an incentive is measured through retention, a client event through pipeline movement.
How much does it cost for 20 clients?
From €4,500 per guest for a 2-day event — higher than other formats, because it includes Michelin dinners, VIP marinas, premium catering, swag and a video team. For 20 clients plus 5 executives that is €100-130K. The level of an enterprise sales event with a Big Four firm in London or New York.
Which marinas are available?
Cannes (Port Pierre Canto, Vieux Port), Monaco (Port Hercule), Antibes (Port Vauban), Saint-Tropez (Port de Saint-Tropez), Porto Cervo (Marina di Porto Cervo, Sardinia), Dubrovnik (ACI Marina). Access is critical: in peak weeks marinas are booked 6-12 months ahead.
How is ROI measured?
A pre-event survey: each client's pipeline status (deal size, stage, key blockers), NPS, intent to expand. A post-event survey at 30 and 60 days: pipeline movement (deals closed, deals accelerated), referrals (new introductions), expansion (upsell, cross-sell). The report goes to the VP of Sales — usually showing 1.5-2.5x pipeline velocity against a control group.
What about confidentiality?
A standard NDA for all participants (including sales executives and clients). Critical for enterprise clients in regulated industries (banking, healthcare, defence). The photographer does not photograph clients without explicit consent — a mandatory protocol.
How is the networking organised?
It is structured. A pre-event survey establishes each client's conversation goals (cross-introductions, peer learning, deal acceleration). Sales executives receive a 'conversation map' — who should speak with whom and about what. Seats at dinners are rotated. Conversations are facilitated with a light touch, not a rigid structure.
Can we invite prospects?
You can, but carefully. The best format is 80% existing clients plus 20% high-priority prospects. Prospects get peer validation from existing clients — which often works better than any sales pitch. But once prospects exceed 30%, the trusting atmosphere is lost and clients close up.
How do we book?
Press 'Get a brief'. A discovery call with the VP Sales / CMO is required — there are too many sales-specific parameters to agree by email. We book 4-6 months ahead for peak weeks (May-June, September).
Plan your offsite

Brief us today, sail next quarter.

A tailored brief in your language, hand-built by our European charter team. No automated quotes, no off-the-shelf packages — one human on the line within a day.